New media fosters creativity by allowing new possibilities and materials to work with. As new media continues to advance, it only opens up room for more creativity. With the help of new media users, creativity will continue to prosper because these users are constantly being given new features to play with. Even within companies, a lot of ideas they stick with originate from consumers. For example, in "Twitter Serves Up Ideas From Its Followers", they explain how the hashtag phenomenon came from an early twitter user. Twitter took the opportunity and built on this idea by adding a hyperlink feature to these hashtags in order to group tweets within the same topic altogether. Interests coming from both consumers and producers in new media are what fosters creativity.
"Twitter Serves Up Ideas From Its Followers" by CLAIRE CAIN MILLER, New York Times, October 26, 2009
http://www.nytimes.com/2009/10/26/technology/internet/26twitter.html
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